Social Media Bibliography

I've been engaging with leaders (as part of the The Leadership Ascent for Women) on the topic of Social Media.

The following are resources I cite as part of that discussion (a big, gracious "thank you" to the smart linchpins noted here). Which resources have you found beneficial? Please share in the comments below.



Author unknown. “LinkedIn.” Wikipedia, the free encyclopedia. 2012. <>

Author unknown. “Population United States”, "World Population" US Census Bureau. 7 Jul 2012. <>

Author unknown. “Evolving Consumer Demographics” CRM Trends. 2010. <>

Author unknown. “Gaps Re-Branding Misfire.” Marqui. 14 Oct. 2010. <>

Aaronson, Jack. “Foursquare – Mixing Social Networks With Loyalty Programs.” ClickZ Experts. 2 Apr. 2010.

Arruda, Will. "Personal Branding Trends for 2014 (Part 1 & Part 2)." 13 Jan. 2014 and 22 Jan. 2014. <> and <"">

Baker, Stephen. “Beware of Social Media Snake Oil.” Bloomberg BusinessWeek. 14 Dec. 2009. <>

Barwise, Patrick and Sean Meehan. “The One Thing You Must Get Right When Building a Brand.” Harvard Business Review. Dec. 2010.<>

Bennett, Shea. "Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC]" Media 20 Jan. 2014. <>

Conrad, Nancy. "Use of Social Media in Hiring and Firing Employees." 21 Aug. 2012. <>

Deisler, Roland and Sylvain Newton. "Six Social-Media Skills Ever Leader Needs." Feb. 2013 <>

Edelman, David C. “Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places” Harvard Business Review. Dec. 2010. <>  

Evans, Dave. “How to Encourage Social Engagement.” ClickZ Experts. 17 Feb. 2010.

Evans, Linda. “Social Media Marketing Doesn’t Exist in a Vacuum.” ClickZ Experts. 24 Mar. 2010.

Godin, Seth. Linchpin. 2010.

Hale, Amybeth. “YES – Twitter Works For Recruiting! (I Have Proof). Research Goddess Amybeth Hale. 15 Sep. 2009.

Hartshorn, Sarah. 7 Social Media Aggregation Tools To Simplify Your Streams.” 26 Apr 2010.>

Helft, Miguel and Jessi Hempel. "Facebook vs. Google: The Battle for the Future of the Web." Fortune Magazine. 21 Nov 2011. Pages 115-124.

Lutze, Heather. Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. 2011.

Marshall, Jack. “20% of U.S. Adults Use Twitter, Says Pew.” ClickZ Experts. 23 Oct. 2009. <<>

Marshall, Jack. “Measuring Success Biggest Challenge in Social Media Marketing.” ClickZ Experts. 29 Mar. 2010. < >

McBride, Tom and Ron Nief. "The Mindset List." <>

McGee, Marianne Kolbasuk, “YouTub Videos Stir Up Next Sales for ‘Will It Blend’ Maker.” Information Week. 27 Sep. 2007. < news/internet/showArticle.jhtml?articleID=202102372>

N, Stephanie. “@DellOutlet Surpasses $2 Million on Twitter.” Direct2Dell – Dell Community. 11 Jun. 2009. <>

O’Toole, Mike. “Social Media Dreamin’: The 2009 Edition.” Marketing Profs Daily Fix. 30 Dec. 2009. <>

PewResearch Internet Project. “Social Networking Fact Sheet.” <>

Qualman, Erik. “Social Media All-Stars.” ClickZ Experts. 13 Jan. 2010. <>

Qualman, Erik. “Social Media Trends to Watch in Early 2010.” ClickZ Experts. 24 Feb. 2010. <>

Qualman, Erik. “Social Media: What a Difference a Year Makes.” ClickZ Experts. 19 May 2010. <>

Samuel, Alexanda. "Your Employee Is an Online Celebrity. Now What Do You Do?" 29 Oct. 2012.

Smith, Craig. "How Many People Use 700 of the Top Social Media, Apps, and Digital Services?" Digital Marketing Ramblings. Updated 29 Dec. 2014.

Stelzner, Michael. "How Comcast Supports Customers Using Social Media." Social Media Examiner. 28 Oct 2009. <>

Sterne, Jim. “Old Spice Guy - Ridiculously Handsome, Ridiculous Metrics.” ClickZExperts. 5 Aug. 2010. <>

Tufekci, Zeynep. “Social Media's Small, Positive Role in Human Relationships.” 25 Apr 2012. <>


Turkle, Sherry. “The Flight from Conversation.” 22 Apr. 2012.

Vogt, Patrick. “Finding The Sweet Spot Of Social Media And Multichannel Marketing.” 20 Dec. 2010. <