Social Media Bibliography

I've been engaging with leaders (as part of the The Leadership Ascent for Women) on the topic of Social Media.

The following are resources I cite as part of that discussion (a big, gracious "thank you" to the smart linchpins noted here). Which resources have you found beneficial? Please share in the comments below.

 

 

Author unknown. “LinkedIn.” www.wikipedia.com Wikipedia, the free encyclopedia. 2012. <http://en.wikipedia.org/wiki/LinkedIn>

Author unknown. “Population United States”, "World Population" www.Census.gov US Census Bureau. 7 Jul 2012. <http://www.google.com/search?q=us+population&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a>

Author unknown. “Evolving Consumer Demographics” www.crmtrends.com CRM Trends. 2010. <http://www.crmtrends.com/ConsumerDemographics.htm>

Author unknown. “Gaps Re-Branding Misfire.” Marqui. 14 Oct. 2010. <http://www.marqui.com/blog/gaps-rebranding-misfire.aspx>

Aaronson, Jack. “Foursquare – Mixing Social Networks With Loyalty Programs.” www.ClickZ.com ClickZ Experts. 2 Apr. 2010. http://www.clickz.com/3639962

Arruda, Will. "Personal Branding Trends for 2014 (Part 1 & Part 2)." MarketingProfs.com 13 Jan. 2014 and 22 Jan. 2014. <http://www.marketingprofs.com/articles/2014/24104/personal-branding-trends-for-2014-part-1> and <"http://www.marketingprofs.com/articles/2014/24209/personal-branding-trends-for-2014-part-2">

Baker, Stephen. “Beware of Social Media Snake Oil.” Bloomberg BusinessWeek. 14 Dec. 2009. <http://www.businessweek.com/magazine/content/09_50/b4159048693735.htm>

Barwise, Patrick and Sean Meehan. “The One Thing You Must Get Right When Building a Brand.” Harvard Business Review. Dec. 2010.<http://hbr.org/2010/12/the-one-thing-you-must-get-right-when-building-a-brand/ar/1>

Bennett, Shea. "Pinterest, Twitter, Facebook, Instagram, Google+, LinkedIn – Social Media Stats 2014 [INFOGRAPHIC]" Media Bistro.com 20 Jan. 2014. <http://www.mediabistro.com/alltwitter/social-media-stats-2014_b54243>

Conrad, Nancy. "Use of Social Media in Hiring and Firing Employees." WhiteandWilliams.com. 21 Aug. 2012. <http://www.whiteandwilliams.com/resources-alerts-Use-of-Social-Media-in-Hiring-and-Firing-Employees.html>

Deisler, Roland and Sylvain Newton. "Six Social-Media Skills Ever Leader Needs." McKinseyQuarterly.com. Feb. 2013 <https://www.mckinseyquarterly.com/Strategy/Innovation/Six_social-media_skills_every_leader_needs_3056>

Edelman, David C. “Branding in the Digital Age: You’re Spending Your Money in All the Wrong Places” Harvard Business Review. Dec. 2010. < http://hbr.org/2010/12/branding-in-the-digital-age-youre-spending-your-money-in-all-the-wrong-places/ar/1>  

Evans, Dave. “How to Encourage Social Engagement.” www.ClickZ.com ClickZ Experts. 17 Feb. 2010. http://www.clickz.com/clickz/column/1694936/how-encourage-social-engagement

Evans, Linda. “Social Media Marketing Doesn’t Exist in a Vacuum.” www.ClickZ.com ClickZ Experts. 24 Mar. 2010. http://www.clickz.com/clickz/column/1698461/social-media-marketing-doesnt-exist-vacuum

Godin, Seth. Linchpin. 2010.

Hale, Amybeth. “YES – Twitter Works For Recruiting! (I Have Proof). www.ResearchGoddess.Wordpress.com Research Goddess Amybeth Hale. 15 Sep. 2009. http://researchgoddess.wordpress.com/2009/09/15/yes-%E2%80%93-twitter-works-for-recruiting-i-have-proof/

Hartshorn, Sarah. 7 Social Media Aggregation Tools To Simplify Your Streams.” www.SocialMediaToday.com 26 Apr 2010. http://socialmediatoday.com/SMC/192312>

Helft, Miguel and Jessi Hempel. "Facebook vs. Google: The Battle for the Future of the Web." Fortune Magazine. 21 Nov 2011. Pages 115-124.

Lutze, Heather. Thumbonomics: The Essential Business Roadmap for Social Media & Mobile Marketing. 2011.

Marshall, Jack. “20% of U.S. Adults Use Twitter, Says Pew.” www.ClickZ.com ClickZ Experts. 23 Oct. 2009. <<http://www.clickz.com/clickz/news/1703434/-us-adults-use-twitter-says-pew>

Marshall, Jack. “Measuring Success Biggest Challenge in Social Media Marketing.” www.ClickZ.com ClickZ Experts. 29 Mar. 2010. < http://www.clickz.com/clickz/news/1711928/measuring-success-biggest-challenge... >

McBride, Tom and Ron Nief. "The Mindset List." www.beloit.edu. <http://www.beloit.edu/mindset/2015/>

McGee, Marianne Kolbasuk, “YouTub Videos Stir Up Next Sales for ‘Will It Blend’ Maker.” Information Week. 27 Sep. 2007. <http://www.informationweek.com/ news/internet/showArticle.jhtml?articleID=202102372>

N, Stephanie. “@DellOutlet Surpasses $2 Million on Twitter.” En.community.dell.com Direct2Dell – Dell Community. 11 Jun. 2009. < http://en.community.dell.com/dell-blogs/direct2dell/b/direct2dell/archive/200...>

O’Toole, Mike. “Social Media Dreamin’: The 2009 Edition.” www.mpdailyfix.com Marketing Profs Daily Fix. 30 Dec. 2009. < http://www.mpdailyfix.com/social-media-dreamin-the-2009-edition/>

PewResearch Internet Project. “Social Networking Fact Sheet.” <http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/>

Qualman, Erik. “Social Media All-Stars.” www.ClickZ.com ClickZ Experts. 13 Jan. 2010. <http://www.clickz.com/3636093>

Qualman, Erik. “Social Media Trends to Watch in Early 2010.” www.ClickZ.com ClickZ Experts. 24 Feb. 2010. <http://www.clickz.com/3636554>

Qualman, Erik. “Social Media: What a Difference a Year Makes.” www.ClickZ.com ClickZ Experts. 19 May 2010. <http://www.clickz.com/3640364>

Samuel, Alexanda. "Your Employee Is an Online Celebrity. Now What Do You Do?" 29 Oct. 2012.

Smith, Craig. "How Many People Use 700 of the Top Social Media, Apps, and Digital Services?" Digital Marketing Ramblings. expandedramblings.com Updated 29 Dec. 2014.

Stelzner, Michael. "How Comcast Supports Customers Using Social Media." www.socialmediaexaminer.com Social Media Examiner. 28 Oct 2009. <http://www.socialmediaexaminer.com/how-comcast-supports-customers-with-social...>

Sterne, Jim. “Old Spice Guy - Ridiculously Handsome, Ridiculous Metrics.” www.ClickZ.com ClickZExperts. 5 Aug. 2010. < http://www.clickz.com/clickz/column/1725974/old-spice-guy-ridiculously-handso...>

Tufekci, Zeynep. “Social Media's Small, Positive Role in Human Relationships.” www.TheAtlantic.com. 25 Apr 2012. < http://www.theatlantic.com/technology/archive/2012/04/social-medias-small-positive-role-in-human-relationships/256346/>

 

Turkle, Sherry. “The Flight from Conversation.” www.NYTimes.com. 22 Apr. 2012.  http://www.nytimes.com/2012/04/22/opinion/sunday/the-flight-from-conversation.html?_r=1

Vogt, Patrick. “Finding The Sweet Spot Of Social Media And Multichannel Marketing.” www.Forbes.com 20 Dec. 2010. < http://www.forbes.com/2010/12/20/social-media-multichannel-leadershp-cmo-network-sweet-spot.html